5 Ways to measure your Social Brand Equity

Did you Google an unknown word recently? Did you WhatsApp your long lost college mate to catch up some time? Or use a Band-Aid to cover up that cut you got while playing a high-spirited match of football?

Do you notice anything shared in the above questions? That’s right, a brand’s name replaced the actual verb for the action to be done, yet had the same connotation. 

In the above examples, sending a text message was replaced by the name of a popular instant messaging service, i.e., Whatsapp. Similarly, the action of looking up something on the Internet was replaced by the name of the search engine giant, Google. 

Do you notice anything shared in the above questions? That’s right, a brand’s name replaced the actual verb for the action to be done, yet had the same connotation. 

In the above examples, sending a text message was replaced by the name of a popular instant messaging service, i.e., Whatsapp. Similarly, the action of looking up something on the Internet was replaced by the name of the search engine giant, Google. 

source:- Digital Ready